The Future of NIL, Simplified
NextName connects athletes, brands, and fans through an integrated Influencer Management platform.
Our Mission
To empower every college athlete to maximize their NIL potential without needing to be a marketing expert. We create a bridge between athletes and brands that produces results, not just exposure.
Our Vision
To become the most trusted NIL operating system for athletes, brands, and fans. We're transforming NIL from chaotic to curated. An environment where everyone wins.
Who We Are
NextName is an NIL services firm that simplifies and accelerates the NIL process for college athletes and brands.
For Athletes
We help athletes build personal brands and monetize their influence through content stategy, sponsorships, and affiliate marketing. All without needing to become marketing experts themselves.
For Brands
We support brands with high-ROI influencer campaigns powered by engaged, authentic athlete audiences that deliver real results.
For Fans
We connect fans with exclusive athlete content and authentic product recommendations, creating deeper connections between fans and their favorite college athletes.
Why We Exist
The NIL landscape needed a new solution
The Problem
The NIL space is confusing, fragmented, and often overwhelming. Athletes miss out on opportunities because they don't have the time, tools, or expertise to navigate the complex marketing landscape.
Meanwhile, brands struggle to find, vet, and work with athletes efficiently and at scale. The result? Missed opportunities and underperforming campaigns for everyone involved.
Our Solution
We reduce the NIL learning curve for both athletes and brands, helping everyone operate at full speed, faster. By treating every athlete as a microinfluencer and providing the right tools and support, we unlock value that was previously untapped.
What Makes Us Different
We're not just another NIL marketplace... we're a complete NIL and Influencer Management ecosystem
Microinfluencer Approach
We treat every athlete as a microinfluencer and unlock their value with tailored content support and brand alignment tools.
All-in-One Platform
We combine athlete onboarding, content strategy, campaign support, and data tracking into one streamlined platform.
Results-Focused
We focus on ROI and real results, not just exposure. Every partnership is designed to deliver measurable value for all parties.
Join the NIL Revolution
We're building the future of NIL—one authentic partnership at a time. Whether you're an athlete looking to maximize your potential, a brand seeking real ROI, or a fan wanting exclusive access, there's a place for you at NextName.
Ready to experience NIL the way it should be?